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our story

Red Velvet grew out of a love of baking and entertaining. In a city like New York, baking is no easy task. Ovens are more often filled with sweaters than desserts! We knew there had to be a better way.

We believe dessert is about sharing and celebrating with people we care about. We love bringing people together and know you will too.

Our kitchen is right in the heart of New York City, so our desserts are inspired by the cosmopolitan culture around us. We hand-pack each and every Red Velvet baking kit from start to finish, bringing our kitchen to yours.
We believe that education is the key to success. From mastering a new recipe to learning how to prevent major health issues, it’s important to be informed. We are proud to support Bright Pink, a nonprofit working to save women's lives from breast and ovarian cancer by empowering them to live proactively at a young age.