Shopping Cart
our story

Red Velvet grew out of a love of baking and entertaining. In a city like New York, baking is no easy task. Ovens are more often filled with sweaters than desserts! We knew there had to be a better way.

We believe dessert is about sharing and celebrating with people you care about. We love bringing people together and know you will too.


Founder & CEO

Our kitchen is right in the heart of New York City, so our desserts are inspired by the cosmopolitan culture around us. We hand-pack each and every Red Velvet baking kit from start to finish, bringing our kitchen to yours.
We believe that education is the key to success. From mastering a new recipe to learning how to prevent major health issues, it’s important to be informed. We are proud to support Bright Pink, a nonprofit working to save women's lives from breast and ovarian cancer by empowering them to live proactively at a young age.